Case Study

New Concept Launch.
Built on Intelligent Targeting

The Brief: Build awareness of a new concept locally, driving customers in-stores

The Approach: deliver exciting creative to the right people, right time, right place.

Geo-Targeted Digital Strategy

10 mi 5 mi 1 Mile

Average Uplift

+40% Revenue

An exceptionally clever and well strategised plan to launch our concept - reaching our new customers in exactly the right way"
Jennifer Kilham Whitbread Inns

Multi-Channel Approach

Out with the family?
We were there.

Fan of a competitor? On the mailing list? We made Whitbread Inns part of the conversation.

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Be Where People Are Looking

Here’s how we converted the demand with Google.

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What Made It Work?

  • Compelling Creative
  • Act Like a Local
  • Building Digital Customer Profiles
  • Reach the Targeting Sweet Spot
Ignite are instrumental in the growth of our new concept, their approach has transformed our digital strategy, achieving way beyond we could have hoped for"
Jennifer Kilham Whitbread Inns