Case Study

Increasing the Family
Love for Beefeater!

Kids Sales +30%

(TRUE STORY)

Ignite played a leading role in driving our partnership with Mr. Men... displayed a lazer like ability to reach the right family types across the UK and convert them into customers"
Charlotte Haines Beefeater Grill

What Made It Work?

  • Mr. Men Brand Partnership
  • Mass Amplification Locally Delivered
  • Offline/Online Integration
  • Social Applications
  • Strategic Targeting to High Conversion Segments

450k Portraits Shared!

The Marketing Mix

Bringing the Campaign To Life

Mr. Men Family Portrait Website. Click here to try it out.

A Closer Look

Numbers That Matter

+30%

Kids Covers

25K

Facebook Fans

20M

Impressions

180K

Clicks to website