The Brief: Drive brand loyalty to encourage footfall and drive covers
Ignite brought the campaign to life through inventive creative to drive awareness and bookings, whilst building the brand as part of a wider strategy"Charlotte Haines Beefeater Grill
New cut of steak, the tri-tip, introduced to celebrate Beefeaters 40th birthday.
350K prizes given away to drive new customers in-store and encourage repeat trade.
Nationwide launch of Boss Of Beef brought to life through a multi-channel mix of digital marketing: Search, Facebook, Twitter, Display, Remarketing
Using intelligent targeting we reached the right people, at the right time within a 5 mile radius of each of the restaurants.
The Gold Rush
increase in facebook fans
A multi-channel approach achieved great success across the campaign, raising demand through great brand exposure and converting that demand into hard sales.