Case Study

Building the Beefeater Brand:
Celebrity Endorsement

The Brief: Drive brand loyalty to encourage footfall and drive covers

Ignite brought the campaign to life through inventive creative to drive awareness and bookings, whilst building the brand as part of a wider strategy"
Charlotte Haines Beefeater Grill

+12%

Sales

350K

Website Visits

20 Million

People Reached

210K

Summer of Boss of Beef

Integrated Launch

New Product Introduced

New cut of steak, the tri-tip, introduced to celebrate Beefeaters 40th birthday.

+100%

Steak Sales

Golden Ticket Giveaway!

350K prizes given away to drive new customers in-store and encourage repeat trade.

+30%

Redemptions

High Visibility Advertising

Nationwide launch of Boss Of Beef brought to life through a multi-channel mix of digital marketing: Search, Facebook, Twitter, Display, Remarketing

10M

Impressions

Fan of a competitor? On the mailing list? We made Whitbread Inns part of the conversation.

Using intelligent targeting we reached the right people, at the right time within a 5 mile radius of each of the restaurants.

The Gold Rush

Plays

100K

Promoted Video Content.
Go on. Give it a look.

Nationwide search for UK families to take part in Beefeaters Game Show, The Hungry Games

Partnering with Mumsnet, the campaign brought digital and events at the restaurants together to achieve incredible results

A Closer Look

+41K

increase in facebook fans

350K

clicks

21M

Impressions

250K

social actions

The Marketing Mix

A multi-channel approach achieved great success across the campaign, raising demand through great brand exposure and converting that demand into hard sales.